Jan 09 2009

Know Where You Stand

Published by bgfeener under marketing

  • 1st Degree Funny - Funny at the time and funny when quoted later. (Anchorman, Happy Gilmore, Seinfeld)
  • 2nd Degree Funny - Funny at the time and not funny quoted later or just un-quotable for timing/situation reasons. (Cheers, most Conan O’Brien stuff)
  • 3rd Degree Funny - Not funny at first, but only funny when quoted back. (Napoleon Dynamite, Rejected)
  • 4th Degree Funny - Funny in theory, but not actually funny (America’s Funniest Home Videos)

When you’re honest with yourself about what your place in the world is, things work out better.

“Punch your class,” (c) Rob Gordon, High-Fidelity

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Oct 27 2007

Sewage Water in the Sahara

Published by bgfeener under marketing

How much revenue do I lose if my product doesn’t get launched for another week? Another month? Another six months?

How much revenue do I lose if my product is released on schedule, but not as good as it could have been with another week of development? Another month? Another six months?

If the product is like sewage water in the Sahara (desirable product, undesirable qualities), no matter how pretty you make it, you may have mis-identified an opportunity.

Make it right, or don’t waste your time/energy/money.

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