Dec 16 2008

Song of the Day

Published by bgfeener under marketing

I have a hard time keeping up with these ____ of the Day posts, but here’s a song for today:

I think that the difficulty in ____s of the Day stems from the fact that I get a moment of inspiration which doesn’t come every single day. In business, unless you’re conducting business every single day, you’re losing out on customers and trust from customers. The inspiration needs to be there regardless. That’s why it’s important for you to find something you love to do in order to find the inspiration everywhere. It’s the same thing as being in love. When you really love something, it’s always on your mind and every song on the radio is about the other person. When you love your job, it can be the same type of thing.

Open forum in the comments.

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May 21 2008

What’s Beef?

Published by bgfeener under business

Jadakiss and DJ Green Lantern are still beefing.

What does this have to do with business? It’s the final quote by the DJ when he says that it’s “not on me, it’s on him” to reach out and try to resolve the issue.

Guess what, when your customers feel that you’ve slighted them with customer service, it will never be on them to reach out and try to resolve the issue. Even if their reaching out would create a real, long-term benefit to them, they will never give you an opportunity to ask for forgiveness in a gift basket.

You will need to make it your priority to MAKE the opportunity.

(Of course, there are limits. Like a theology teacher once told me: “An apology is like a FedEx package. You can always refuse the delivery. But it’ll never be accepted if never sent.”)

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