Archive for November, 2009

Nov 26 2009

Duh. Seth is Smarter than Me Again.

Published by bgfeener under marketing

It’s easy to see why some people can make so much money out of being smart. It’s mostly practice, but it’s partly just practice in having the ideas in the first place.

Good web design doesn’t have to come from “traditional web designers”. It can come from the commonsensical among us like Seth Godin.

Good blues doesn’t have to come from “traditional blues artists.”

Good phones don’t have to come from traditional phone makers. (Tell 2004 that Apple will make phones.)

Cut across the grain and fray the edges a little bit - regret and success share a common thread.

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Nov 04 2009

Verizon Isn’t too Keen on Letting You Leave

Published by bgfeener under marketing

no-exit-3

What’s the best way to ensure that customers don’t leave your service?

According to Verizon, it’s to charge them an arm and a leg in order to do so. (”You signed a contract!”) Termination fees will begin at $350 at the start of the contract and go down by $10 for each month completed.

Your customers will always treat you like you treat them. If you rope-a-dope them into these silly contract terms, there will be repercussions down the road. Someone is going to see an opportunity to make themselves look like the hero and you can bet that they’re going to take the steps to put themselves in front of your jilted customer.

Between my disappointment with the Storm and this new little wrinkle, I’m not sure what my motivation is to renew with Verizon. They’ve treated me well but it seems like for every step forward (Droid) they take one backwards. Not exactly a winning formula.

Link | Courtesy of Engadget

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