Brian Feener

…is caring.

Care for:

1. The product
2. The medium
3. The end result
4. The process

Email is still brian@brianfeener.com… or leave a comment.

I’ve been reading a little too much eastern philosophy for dummies (e.g. The Celestine Prophecy) lately and I thought of something I wanted to share…

One of the major points of the book is that we as a society are trying to find a peace on this earth by developing a true connectedness with the outside world. We are not beings unto ourselves; rather, we are individuals with the opportunity to develop a relationship with the outside world. The more fulfilling and positive the relationship, the better we are able to develop.

In a marketing sense, the relationship we develop with brands is a by-product of that drive to be in touch with the world outside of the self. Marketing campaigns are centered around the idea. When Justin Long says, “Hello, I’m a Mac” and John Hodgeman, “And I’m a P.C.,” it’s an attempt by the advertising agency to project an identity onto the customer. When we by the computer, we “become” the computer (or at least see ourselves in the image of the images).

Marketers can use this identity creation process as positive image, negative image or one with no consequence (the category most brands fall in, which isn’t necessarily a bad thing). With a little bit of ethics, I think that we can use the idea of “I’m a ____” in a good way.

That’s all for now. Email is still brian@brianfeener.com.

Seriously.

I have been a little busy at work but don’t worry, I haven’t abandoned this spot yet.

I think this is a lesson for anyone out there trying to put out a product that it takes more than simply the will to do… you need other infrastructure and (maybe) capital.

Lately, I’ve been trying to make more face-to-face connections and eschewing the tweets and posts… I should try to make time for everything.

But the point of this post: I’m not done blogging… see you more soon.